Market Report, "Gum in Denmark", Published
The gum category in Denmark is highly brand- and campaign-driven. Manufacturers in 2012 have continued to drive value sales growth through frequent product introductions under the leading sugar-free gum brands, such as Stimorol and Mentos. High-profile marketing campaigns communicating product news and new flavour variants are hugely important in this category. Leading manufacturer Kraft Foods launched no fewer than five new sugar-free gum products between August 2011 and May 2012, four of them...
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