New Market Research Report: Oils and Fats in Italy
As in 2011, the economic downturn continued to favour a return to home cooking. This supported sales of basic ingredients such as oils and fats which had 1% volume and value growth in 2012. Oils and fats performed negatively over the review period but the recovery started in 2011 with worsening purchasing power. There is no correlation in terms of performance within the category. Those products that follow the health and wellness trend performed positively. The best performance was registered...
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