New Report Available: Drinking Milk Products in Lithuania
Dairy companies had less success in drinking milk products than they did in other categories. Despite the gradually increasing spending power of consumers, retail value sales saw very limited growth in 2012. Drinking milk products simply lacked growth drivers, as most products in the category were viewed as identical by shoppers. As a result, it was very difficult to persuade consumers to trade up. To further complicate matters, brand owners were pressured by private label products, which were...
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