New Market Research Report: Carbonates in Venezuela
Over 2012, carbonates began to reverse the slowdown trend in consumption that started in 2009 as the result of the economic downturn. In spite of the category exhibiting a negative growth rate in volume terms, the decline was less pronounced than that recorded over 2010 and 2011. According to a company source, Venezuelans remain cautious when making purchases, thus give priority to essential consumption goods while reducing their frequency of consumption of soft drinks, including carbonates. In...
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