New Market Study, "Frozen Processed Food in Lithuania", Has Been Published
Trends in frozen processed food are largely defined by trends in frozen ready meals, as this category is set to represent 55% of total frozen processed food volume sales in Lithuania in 2012. The whole category benefits from the convenience trend, which drives both volume and value performance. Due to stabilised consumption and increasing volumes, in 2012 producers were able to decrease the number of price-based promotions on which they became heavily dependent during the crisis. Another...
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