Baked Goods in Australia - New Market Study Published
Everyday low prices have been the order of the day in 2011-2012 at the major supermarket retailers, Coles and Woolworths, ever since the introduction of A$1 per litre private label milk in late January 2011. Bread proved to be the next essential to have its prices slashed, with private label bread products being sold for as little as A$1 a loaf. However, it is price promotions from the two leading companies within baked goods, Goodman Fielder Ltd and George Weston...
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