Chilled Processed Food in Bulgaria - New Market Report
Chilled processed food remains popular among Bulgarians. Nonetheless, the category is rapidly approaching maturity. For this and other reasons, growth rates in the category slowed down over the second half of the review period. The abundance of traditional chilled processed food items and their enduring popularity among Bulgarian consumers is no longer sufficient to drive growth and the competitive landscape in the category is set to be restructured in the near future, which is expected to...
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