Concentrates in Mexico - New Market Research Report
The convenience trend, which is particularly strong in the large and mid-sized cities of Mexico, is working to hinder the sales of concentrates, which consumers perceive as unable to offer the high level of convenience offered by other soft drinks products. Within soft drinks as a whole, concentrates recorded the slowest total RTD volume growth in 2012, despite its low prices. Thus the category is losing importance in Mexico. Products in the concentrates category are largely purchased by...
View full press release