Home Insecticides in Costa Rica - New Study Released
Deeper levels of product segmentation and long-lasting formulations continued consolidating as the main purchase drivers for insecticides during 2012. As a result of the tropical conditions and the broad number of insects that could be found in most Costa Rican houses, insecticides are often considered essential goods by local families, incentivising a significant base of consumers to actively search for value-for-money presentations and promotional prices, especially among the low- and...
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