Consumer Appliances in Brazil - New Market Research Report
After years of strong growth rates, the 2011-12 period showed some signs of minor slowdown in growth. In December 2011, the Brazilian Government implemented an IPI (Tax on Industrialised Products) tax break in order to stimulate sales of major appliances at a time when the performance of the industry was undermined by high debt loads and an unfavourable moment in the replacement cycle. However, unlike in 2009, when similar measures provided a major boost in sales, with lower and middle...
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