Market Report, "Surface Care in Estonia", Published
Surface care volume and value growth rates are increasing due to the improving economy. Consumer purchasing power and living standards are steadily increasing in Estonia. While during the crisis consumers used general cleaning products for most home care jobs, in 2012 they started to purchase more different products. In addition, consumer awareness has significantly increased. While during the crisis the majority of purchasing decisions were priced based, in 2012 consumers started to purchase...
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