Tissue and Hygiene in Iran - New Study Released
The awareness of consumers regarding different tissue and hygiene products has increased continuously in the review period. Many product types, like incontinence, toilet paper and wipes, have emerged from a very low sales base thanks to widespread advertising campaigns and improvements in production by domestic suppliers. More developed types like tissues saw continuous innovation in terms of quality and packaging, which helped key suppliers to recruit new consumers. Rapid urbanisation and the...
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