Food Preparation Appliances in Japan - New Study Released
Home-cooked meals or "uchishoku" continued to be the key trend in 2012 in food preparation appliances. This led to increasing preparation of homemade meals at lower costs at home instead of eating out at foodservice establishments due to the continued slow economic recovery. While women are a major consumer segment of the category, untapped categories, such as men, also started purchasing food preparation appliances, including blenders in order to prepare their own lunchboxes. As blenders in...
View full press release