Market Report, "Sports and Energy Drinks in Slovenia", Published
There is still high interest in sports and energy drinks in Slovenia. Whilst sports drinks benefits from the strong health and wellness trend, with many consumers who try to lead a healthier lifestyle, energy drinks enjoys a fashionable and youthful image. However, in the current times of falling consumer purchasing power due to the unstable economic situation in the region, many consumers are turned off by relatively high unit prices of sports and energy drinks in comparison to other soft...
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