Dried Processed Food in Australia - New Market Report
Dried processed food grew by 2% in 2012 to be valued at A$1.1 billion. Consumers eating at home, a development driven by the "Masterchef" effect and consumers' cocooning tendencies, helped sales of dried processed food remain resilient. Dried processed food benefits from offering consumers low prices, convenience and in the case of dessert mixes, soups and ready meals, an indulgence factor.
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