Dishwashing in Costa Rica - New Study Released
During 2012 the dishwashing category remained fairly unchanged in Costa Rica, with locals maintaining a clear reluctance to buy dishwashing machines, which maintained the clear dominance that hand dishwashing products have within this category, representing close to 98% of its total value sales. As a result the main manufacturers continued focusing on adding value to hand dishwashing formulas, especially in the case of the liquid concentrated products, which are often advertised to be mild on...
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