Just Released: "Vietnam Food & Drink Report Q2 2013"
We remain optimistic about the longer-term commercial potential of Vietnam, a view based on factors such as the country's favourable demographic profile, with under-30s accounting for half of the total population, and the immaturity of the food, drink and mass grocery retail sectors. Additionally, urban consumers in particular are increasingly receptive to marketing and promotional initiatives, with premiumisation thus expected to remain one of the key drivers of consumer spending. Recent economic data have reinforced our bullish outlook for the...
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