Market Report, "Baked Goods in Uzbekistan", Published
Baked goods is dominated by bread, which accounted for a 98% share of total volume sales in 2012, followed by pastries and cakes. This share breakdown is explained by social and traditional factors. The unpopularity of packaged cakes and pastries is grounded in the highly developed tradition of home baking. On the other hand, packaged bread is popular as a supplementary food, but also due to the deep 'bread' culture in the country.
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