Market Report, "Home Care in Iran", Published
Home care in Iran recorded significant per capita consumption growth during the last five years, mainly due to the low sales base in many areas, innovation and rapid urbanisation. While a decade ago consumers were aware of only basic items like hand wash detergents, now many consumers are using more sophisticated home care products on a daily basis - a development which has contributed a lot to growth in the area. The introduction and rapid expansion of new technologies like...
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