New Market Report: Ice Cream in Costa Rica
The increasing availability of new, imported products mainly as a result of the free trade agreements with Mexico and the US forced local competitors to react by introducing innovative concepts such as portion ice creams and by further developing their premium lines. As a result of the steady rise in the level of disposable incomes among a good portion of the local population, consumers were able to adopt globalised trends and become attracted to both local (affordable premium such as...
View full press release