New Market Research Report: Chilled Processed Food in Belarus
Chilled processed food is quite a significant category in Belarus. Consumption is traditionally high due to the popularity of chilled processed meat. In 2012 the category benefited from a wide product selection and strong competition among domestic manufacturers. Some chilled processed meat and chilled fish/seafood products are still sold loose, over the counter. Moreover, some Belarusian consumers, particularly in rural areas, frequently purchase unprocessed fresh or frozen meat and fish.
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