Now Available: Snack Bars in Indonesia
Snack bars are generally found on the same aisle as breakfast cereals in supermarkets and hypermarkets. However, Indonesian consumers generally visit the chocolate confectionery or biscuit aisles when looking for snacks. This situation represents a major challenge to snack bars producers as supermarkets and hypermarkets are predicted to account for 91% share of retail value sales of snack bars in 2012. However, placement alongside breakfast cereals is also beneficial as it helps to give snack...
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