New Market Report Now Available: Non-Store Retailing in Pakistan
Sales through non-store retailing channels in Pakistan remained negligible. However, non-store retailing is gaining popularity due to higher penetration of modern communication technology such as cable television and the internet. The expansion of cable television, particularly into Pakistan's rural areas, has created opportunities to increase the customer base for home shopping through television home shopping. Internet retailing is growing, particularly among the younger generation of white...
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