Soup in Taiwan - New Market Study Published
The plasticiser scandal in 2011 continued to impact soup during 2012. Consumers remained cautious about buying packaged soup, which in turn meant soup is set to record slower current value growth in 2012 than 2011. In addition, consumers remained cautious about their spending with the gloomy economic conditions and were more open to preparing their own soups instead of relying on packaged products.
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