New Market Study Published: Men's Outerwear in Chile
Men's traditional consumption criterion was durability, but current trends call into question this way of understanding the purchase of clothing. Chilean men are more interested in fashion than in previous years, and their clothing choices are the perfect evidence of this: they are increasingly selecting more design-oriented products for everyday outfits. The current 2012 3% average price decrease in current terms - the biggest since 2010 - helped a great deal, as cheaper fashionable products...
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