Market Report, "Calming and Sleeping in Finland", Published
Calming and sleeping grew strongly in 2012, as current value sales increased by 5%, reaching EUR6 million. Finns lead busy lifestyles, which is taking its toll on their health. Stress and sleeping problems can be considered common in Finland. This offered fertile ground for the growth of the category, as consumers were seeking help from OTC products, which was reflected in excellent growth.
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