Ice Cream in Ecuador - New Market Report
Retail volume sales growth for ice cream in 2012 was up slightly on 2011, and also faster than the CAGR for the entire review period. This was partly due to its ongoing emergence from a comparatively low base, as per capita ice cream consumption in Ecuador is among the lowest of any country in the region. Retail volume growth was also bolstered by increased investment in marketing activities and the development of new products, particularly healthier variants. At the same...
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