Yoghurt and Sour Milk Products in Latvia: New Research Report Available at Fast Market Research
The price war involving farmers, manufacturers and retailers remained the key issue in yoghurt and sour milk products in 2012. The leading supermarket and hypermarket retailers in Latvia, such as Rimi and Maxima, apply high mark-ups to milk-based products, thereby forcing manufacturers to decrease their prices under the risk of withdrawal of their products. This, in turn, leads to downward pressure on the milk prices paid to milk farmers. Despite this, due to increasing retailer mark-ups,...
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