New Market Research Report: Tissue and Hygiene in Poland
More elderly consumers and low birth rates have had an impact on tissue and hygiene sales in Poland. Negative sales growth is likely for the forecast period in nappies/diapers/pants, unless the birth rate rises. On the other hand, incontinence products, which are mainly used by elderly people, should register positive sales growth. Higher product awareness is also set to increase the demand for incontinence products. In general, the young generation is anticipated to be more open to Western...
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