Concentrates in Canada - New Study Released
In 2012, retail sales of concentrates fell 6% in volume, reaching 2 million litres, while value sales grew by 3% to reach nearly C$136 million. The general lack of nutritional value in most concentrates, combined with growing concerns over high sugar content in such beverages, continued to hamper overall demand and therefore sales. However, Kraft's launch of Mio water enhancer in May 2012 pioneered a new category in the industry - reduced sugar liquid concentrates - creating opportunities for...
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