Small Cooking Appliances in Colombia - New Report Available
Groupe SEB entered small appliances in Colombia during November and December 2011 following its acquisition of the brands of Industrias Metalurgicas Unidas SA (Imusa). Groupe SEB has made this move so as to take advantage of the strong name that the Imusa brand has among Colombia's many low-income and middle-income consumers. The small appliances launched by Groupe SEB included mini-ovens and grinders and choppers, two categories which are becoming more important in Colombia during 2012.
View full press release