Baby Food in Guatemala - New Market Research Report
Milk formula is by far the strongest category in baby food, as it accounts for 77% of total value sales. Guatemala does have a breastfeeding tradition, but it is stronger in babies from 0-6 months of age. Between 6 months and the first year of a baby's life, many mothers switch to formula feeding, which is why follow-on milk formula is the strongest of all categories, with value sales of GTQ182 million. When babies turn one year old, many parents...
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