Pasta in Austria - New Study Released
Pasta was influenced by several trends in 2012. While the fashion for Italian cuisine remained strong among Austrians, the trend for healthier pasta was also apparent. This is why many producers focused on introducing wholegrain versions, although many consumers prefer regular pasta to wholegrain, as the latter is usually different in taste and colour. Lastly, with the growing influence of convenience, Austrian consumers opted for more convenient and fresh products, which positively impacted...
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