Gum in Ukraine - New Market Research Report
As 2012 was a year of ongoing economic uncertainty in Ukraine, gum was one packaged food category which did not experience much in the way of growth. Many Ukrainian consumers consider gum to be a non-essential product and when they feel the need to save money they often simply refuse to purchase chewing gum. The remaining consumers who cannot imagine their everyday lives without the oral hygiene that gum offers, continued to search for additional functions and benefits from gum.
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