New Market Study, "Surface Care in Costa Rica", Has Been Published
During 2012 the main manufacturers of surface care products remained focused on offering attractive prices and value pack presentations, mainly as a result of the increasing competition levels within this category, as more imported brands (such as Weiman) continued gaining relevance in local retailers' shelves, benefiting from the valid free trade agreements (especially with the US) approved throughout the review period in Costa Rica. Further product segmentation based on specific use purposes...
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