New Market Study Published: Ready Meals in Italy
The economic downturn has continued to widely affect Italian consumer behaviour and lifestyles. Although ready meals are usually more expensive than other packaged food categories, a combination of increasing demand for high service content products and a wide range of innovative, healthy and nutritionally valid products, including premium dishes based on traditional recipes, helped ready meals to perform well in 2011 and 2012, with the latter year set to post current value growth of 4% and a...
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