Baby Food in Australia - New Study Released
As premium niche products continue to find their way onto mainstream supermarkets' shelves and consumer shopping lists, Rafferty's Garden Ltd has emerged as an enviable success story in baby food. Over the review period, the company increased its retail value share by 16 percentage points to reach 17% in 2012. Most of this growth is attributed to the Rafferty's Garden brand in prepared baby food, where it is ranked second with a 39% share of retail value sales. The brand...
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