Market Report, "Health and Beauty Specialist Retailers in Colombia", Published
The policies related to the coverage of medicines in the mandatory healthcare plans, POS (Plan Obligatorio de Salud), as well as the wider availability of generic medicines as a result of the expiry of patents, is having a negative effect on the average ticket price in chemists/pharmacies and parapharmacies/drugstores. As a result, and in order to keep businesses viable, these retailers are introducing a wider offer of products to reduce the impact of the erosion of value sales of medicines.
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