"Sports Nutrition in China" Published
Sports nutrition sales still showed an upward trend in 2012, although at a slightly slower rate than in previous years, by 15% in value, compared to 17% in 2011. The overall high growth was due to greater awareness of keeping fit and consciousness of appearance among male consumers. The slight slowdown in growth was due to fierce competition between foreign brands and domestic brands, and among retailers and wholesalers.
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