New Market Study, "Away-from-Home Tissue and Hygiene in Pakistan", Has Been Published
The growing horeca channel and increased urbanisation boosted the demand for AFH products substantially in 2012. Moreover, the consumer base contains only a small number of businesses, which offers huge growth potential for AFH tissue. However, recent terrorism scares have substantially decreased the number of visitors to restaurants and other away-from-home places, which hampered sales.
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