New Market Study, "Bleach in Iran", Has Been Published
Traditionally, bleach has been used widely in Iran and is known as a basic offering which is a necessity for nearly all households. Consumers still refer to bleach as "Whitex", which was a successful brand of bleach in Iran and is now the general title for this area. This product is used for many purposes like cleaning bed sheets, toilets and stains on dishes, especially cups and glasses. However, with the emergence and rapid expansion of professional products, the use...
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