Herbal/Traditional Products in Greece - New Market Study Published
The severe economic recession is limiting demand for any kind of premium products, such as herbal products, which had been enjoying very good growth rates before the crisis broke out. Thus, herbal/traditional products in Greece seem to be caught between two opposing developments. On the one hand, the current health and wellness trend, which is evident across a wide range of fmcg industries including packaged food and non-alcoholic drinks, continues to benefit herbal/traditional health products.
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