New Market Study, "Canned/Preserved Food in Ireland", Has Been Published
Canned/preserved food suffered as a category during the apex of Irish economic growth in the early to mid-2000s. Expanding disposable income and increasingly sophisticated palates encouraged many consumers to move away from these products, which were seen as old-fashioned, cheap and unappealing. However, in more straitened times, Irish consumers have returned to canned/preserved food, drawn by convenience and value-for-money. Additionally, manufacturers have also been eager to emphasise the...
View full press release