New Market Research Report: Refrigeration Appliances in Brazil
In 2012, sales of refrigeration appliance were boosted by the IPI (Tax on Manufactured Products) reduction, launched in December 2011 and valid until the end of 2012. The government's decision to reduce the tax led to a decrease in tax rates for fridges, fridge freezers and freezers from 15% to 5%. The intention was to reproduce the boom in consumption seen in 2009 that was made possible by similar measures, but the success was not repeated in 2012, as many...
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