Recently Released Market Study: Soup in Russia
Health and wellness as well as demand for convenience continued to be strong trends in soup and to influence significantly the current retail value growth of soup in 2012. Consumers paid attention to health and nutrition as well as convenience due to their hectic lifestyles. Increased consumer confidence and growth in the level of disposable income of consumers led to trading up to mid-priced and premium products, for example frozen soup and fortified dehydrated soup.
View full press release