Jeans in Sweden - New Market Research Report
The weak economic climate had a negative impact on sales results in 2012. Despite this, there are indications of growth opportunity within jeans. Market players report that despite a decrease in sales value for premium and super-premium jeans, there remains a strong customer base for these products as consumers view them as an investment and an important basic clothing item for their wardrobes. Market players also highlight a growing consumer demand for organic and environmentally-friendly...
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