Yoghurt and Sour Milk Products in Israel - New Report Available
During 2012, Strauss Group launched Danacol, a new functional drinking yoghurt brand. This new drinking yoghurt is the first in Israel with to contain cholesterol reducing attributes which have been recommended by doctors. It is claimed that, when used daily, Danacol lowers LDL cholesterol in the bloodstream. There is a high awareness among the Israeli population of the negative implications of high LDL cholesterol levels. According to a Brandman consumer survey conducted in 2012, 74% of the...
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