Breakfast Cereals in Lithuania - New Market Study Published
Breakfast cereals performed better than expected in 2012, considering the formidable challenge posed by the rising private label offerings, pushed by the majority of retailers in Lithuania. Frugal shopping habits, formed over the last several years during the crisis are hard to change and cereals producers did themselves no favour by sticking to their practices of promoting discounts and not their brands while advertising. In those rare instances when firms decided to differentiate their...
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