Market Report, "Hot Drinks in Venezuela", Published
During 2012, hot drinks categories saw a positive performance in both volume and constant value terms. As 2012 was an electoral year, the Venezuelan government increased public spending and injected liquidity into the economy which favoured the consumption of hot drinks. Amongst the policies implemented to support the re-election of President Hugo Chavez, the government also focused on avoiding shortages of essential consumption goods, including fresh ground coffee and powder milk, which is the...
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