New Market Research Report: Surface Care in Argentina
A burgeoning middle class was the main driver of sales in surface care in Argentina over the 2007-2012 review period, boosted by a strong recovery in the disposable income of middle class households after the economic crash of 2002. However, in 2012 volume sales increased at a substantially slower rate than over the review period as a whole, growing at 3% compared with a 9% CAGR for 2007-2012, as the category levelled out to more sustainable growth rates. Also, a...
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